Project Director at Countryfactor
Wendy is our Project Director and has over a decade experience in Strategic & Country investment consulting for both Governments and corporates. She has extensive experience and knowledge with FDI flows and strategies for successfully attracting FDI.
In her words, “There is no Magic Bullet for wining in FDI , rather its a progressive ice breaker that requires substantial investment predicated on the Right Strategy and incentives. A winning FDI strategy requires a whole of Government approach led by a country’s leadership and a continual progressive investment in branding the country , project promotion and exposure and constant communication with FDI ecosystem.
FDI is the number 1 driver of job creation for countries and as such there is an existential threat from losing out creating a fiercely competitive FDI global market. Countries that Win in FDI tend to keep on winning with only the breadcrumbs left for the rest. Communication , communication , communication is the glue that connects a country and an IPA’s good work with FDI ecosystem. Wendy is the founder of FDIWeek.com focused on connecting and informing the FDI ecosystem of key development in the sector
Wendy is also a Project Director for our consulting arm.
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