Countryfactor with its world leading partners provides unrivalled country branding.Past clients include Singapore, Bahrain, London and more. In addition our partner works with many leading global brands including Coca Cola, Mercedes Benz and many others.

When branding nations, or locations, we treat them as we would with other brands. We ensure to respect the integrity and history of the location, protecting and improving the equity that it has built over the years.
Our network spans the globe, with a diverse network of locations spread across different continents. We understand the sensitive nature of country branding and the implications it has on nationals at home and abroad. Therefore, we are as thorough as possible in our research and creative execution.

Research, Analytics & Insight
– Brand audit
– Brand equity measurement
– Customer journey & experience audit
– Customer segmentation
– Portfolio strategy
– Driver of choice analysis
– Qualitative research

Strategy Services
– Development of core brand idea
– Purpose, values & personality
– Strategic positioning
– Brand architecture
– Customer experience definition
– Brand world development
– Messaging strategy
– Naming
– Co-branding & partnership strategy
– Internal brand positioning
– Social media planning and management

Design & Creative Services
– Digital first approach
– Logo and brand visual identity systems (VIS)
– Tone of voice incl. bespoke tagline and messaging
– Brand guidelines
– Branded applications
– Creation of advertisements and advertisement management

Country Brand Advertising
– Campaign strategy & planning
– Creative development
– Pre-production
– Production
– Post-production
– Final delivery
– Evaluation
– Planning placement & optimisation

Approximate costing: $500,000 – $2 000,000

AD Campaign:  Our partner will operate as a retained agency to advertise your country to the world for
$100,000-$250,000 p/month (excluding media spend)

You will advise us of your budget spend which we advise to be a minimum of  $ 2 500 000-00 .Other countries are investing tends of millions to win and successfully brand their country worldwide.